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This expresses the Group's commitment to bringing happiness to its employees, customers, and society and sharing the profits it earns from customers and communities to support the volunteer activities of employees and community development, there by fostering a happy and prosperous society.
Hana Financial Group has designated November 11 of each year as ¡°All Hana Day,¡± and under the theme ¡°Let¡¯s Be One with Our Neighbors, Colleagues, and the World through Sharing and Compassion,¡± it conducts nationwide volunteer activities and campaigns.
For its 2020 celebration of Hana Day, a day set aside for social contribution activities, Hana Financial Group held a contactless campaign to prevent the further spread of COVID-19. The event featured three programs aimed at implementing ESG management: ¨çthe Plogging Challenge (picking up litter while jogging); ¨èthe Good Consumption Challenge; and ¨éContactless volunteer activities. For the latter, company employees and customers joined hands to create upcycled scarves using synthetic fabric made of recycled plastic.
We gave these scarves along with daily necessities to low-income elderly people living alone. Participants also knitted baby caps and donated them to three single-mother support centers, furthering their sharing with local communities.
Hana Financial Group promotes ESG engagement campaigns to ensure that all of its employees are aware of environmental issues and to lay the groundwork for Group-wide ESG-oriented value creation by disseminating an eco-friendly corporate culture. All campaigns will be introduced via our social media channels, including YouTube, to share the Group¡¯s ESG engagement activities with customers and create social value.
Hana Bank launched the Plogging Challenge to urge participants to pick up litter while jogging and upload selfies, to protect the environment in our everyday lives. With its dual advantages of protecting the environment and promoting health, the challenge spread the message of the importance of environmental protection in our daily lives to employees and customers alike. Participants, including Daejeon Hana Citizen Youth Football Club, Hana 1Q Women¡¯s Basketball Team and Hana Insurance Brand Promotion Team, joined forces to help clean up the streets.
Under the theme of ¡°five steps in daily life¡± the Hana Green Step 5 campaign aims to raise employees¡¯ awareness of ESG through missions that are easy to practice while at work: ¡ãswitch to power-saving mode; ¡ãuse personal cups or tumblers; ¡ãtake the stairs; ¡ãdon¡¯t waste food; and ¡ãcommute via public transportation.
Hana Financial Group promoted a blood donation campaign at each of its office buildings (Myeong-dong, Gangnam, Yeouido, and Cheongna) to help mitigate blood shortages and facilitate blood supply due to the prolonged COVID-19. The Love Sharing Blood Donation campaign has been held twice as of the first half of 2021, and we will continue holding the campaign twice each year.
Hana Financial Group conducts a quarterly donation campaign to help vulnerable people at home and abroad who are suffering from the prolonged COVID-19 pandemic (Haebom Closet in spring, Coolcool Closet in summer, Fall in Closet in fall, and Ggongggong Closet in winter). This donation campaign is particularly meaningful because it helps vulnerable people at home and abroad, while at the same time, it is expected to encourage resource circulation and reduce carbon emissions by reusing used or old clothes.
As issues arising from disposable waste increase, Hana Financial Group launched a Tumbler campaign to reduce the use of disposables to protect the environment. This campaign was carried out by using tumblers to replace disposable paper or plastic cups.
Hana Financial Group launched a ¡°walk for goodwill¡± campaign called the Hana Green Walking Challenge not only to improve personal health but also to save energy and reduce carbon emissions, thereby contributing to environmental protection. The campaign took place over one month, May 2021, with the participation of employees of all our affiliates and customers. Each time the goal of 300 million steps is met, we will make a donation to be used for tree-planting projects that enhance forest vitality. (Achieved 8.2 billion steps by 49,000 participants)
Hana Financial Group operates the ¡®Hana Power-On Challenge¡¯ program to create jobs and support economic growth. Under the program, the Group connects young designers who are seeking jobs with social enterprises and ventures that need designers. In doing so, it helps address two social issues at once: job creation, and support for social enterprises. Moreover, the Group contributes to building a start-up ecosystem through start-up education and business model analysis.
Hana Financial Group runs the ¡®Hana Power-On Impact¡¯ program whereby various institutions get together to pioneer innovative solutions to the issue of jobs for the developmentally disabled. In the first term, seven social enterprises that are hiring developmentally disabled people develop customized duties and built a network of interested parties (government agencies, companies, disabled persons, etc.) in order to expand employment and enact/distribute working guidelines for the expansion of employment. In the second term, nine social enterprises develop new duties for which the developmentally disabled have capabilities and undertake efforts to design a better work environment.
Hana Ventures held its second early-stage startup fair, ¡®Startup Connect 2020¡¯ where we introduced early-stage startups while learning from each other, as suggested by the theme of the fair, ¡°Connect, Learn and Play.¡± A total of 300 startups participated in the fair this year, all of which had been operating less than three years. The Hana Ventures judges evaluated their business models and unique technologies, among others, to select nine final candidates.
Hana Bank runs consultation channels with the Da-dong and Mugyo-dong Special Tourist Zone Council to support small business owners in the local community. Financial consulting services are also provided at the Field Support Center for Small Business Owners and the Dream Center for Small Business Owners. As of July 2020, there were 76 branch offices of Hana Field Support Centers for Small Business Owners nationwide, and we plan to increase the number to over 200.
Every year, employees of Hana Financial Group prepare ¡°Happiness Boxes¡± that contain a variety of daily necessities, such as ramen, rice, and sesame oil for people struggling financially and stationery for children of low-income families, and send them to the Bank¡¯s regional business headquarters in Seoul, Chungcheong, and Yeongnam, which then distribute them to the children of broken families, elderly people living alone, North Korean refugees, and immigrants, based on the recommendations of local governments and welfare organizations.
As one of the Group¡¯s multicultural support projects, the Hana Multicultural Center ¡°Darin (diverse neighborhood)¡± provides various educational programs designed to promote cultural exchanges among foreigners in Korea and aid their settlement in Korea. The center receives over 10,000 domestic and foreign visitors annually, including women immigrants and their spouses from 29 countries around the world, including Vietnam and China, as well as children, students, and workers of multicultural families.
The center offers Korean language and biculturalism education, customized to address the needs of users, as well as a multicultural understanding class and art class, and collects content and information related to promoting understanding of cultural diversity so as to improve society¡¯s perception of multicultural families. These exchanges involving diverse immigrants and foreigners have made a significant contribution to forming a more positive cultural consensus and promoting better understanding and communication among local citizens and foreigners.
Hana Financial Group strives to create a virtuous circle in which employee satisfaction leads to customer satisfaction and community-building, in a move to achieve the goal of ¡°Growing Together and Sharing Happiness¡± through banking, to meet the demands of our times.
To this effect, the Group conducts a variety of social contribution activities with the aim of improving the quality of life of disabled people and broadening the support base for sports. The Group sponsored athletes who took part in the 2018 PyeongChang Paralympic Winter Games and the 2018 Asian Para Games in Indonesia to contribute to improving the welfare and quality of life of disabled persons seeking to overcome their disabilities and fulfill their dreams through sport.
Alongside this, the Group provides support so that the disabled can stand on their own, such as sponsoring art projects by disabled artists and appointing Korea¡¯s first female wheelchair fencer Kim Sun-mi as a brand model. By doing so, the Group practices the philosophy of ¡®growing together and growing mutually.¡¯
Hana Bank¡¯s ¡°Culture Bank¡± is a project designed to create an open cultural space for local communities by remodeling bank branches. Currently, there are eight Culture Banks open to the public nationwide. Through its Culture Banks, Hana Bank implements inclusive finance for the financially vulnerable by not only allowing them to use the idle space in its branches for community activities but also providing financial services and other meaningful contents to the socially disadvantaged.
In December 2020, Hana Life, together with the Life Insurance Social Contribution Committee, announced a plan to jointly sponsor a rent assistance program for single parents managed by Holt Children¡¯s Services. The program is named ¡®Gagahoho: Bringing Laughter to families.¡¯ To help single parents achieve economic independence, we select beneficiaries who are in urgent need of support due to low income, and provide a monthly rent stipend from January to December 2021. This project targets single parents with children under the age of 18, whose income is below the standard median income and who are struggling with housing insecurity while striving to become financially independent.
Hana Financial Group regularly sends employee volunteer groups and ¡°SMART Ambassadors¡± to schools in disadvantaged regions around the world to set up educational spaces, such as computer classrooms and libraries.
The group that was sent to Myanmar, which was made up entirely of employee volunteers, installed ¡°Hana Happy Classes¡± in schools in poor areas throughout the country and donated 10,000 pieces of clothing, refurbished computers, and books. In addition, Hana Financial Group has dispatched ¡°SMART Ambassadors¡± to Vietnam and Myanmar since 2015 to set up ¡°Hana Happy Classes,¡± repair facilities, create murals, and provide instructions.
Going forward, the Group plans to expand these support activities to provide more educational opportunities for children living in the poorest regions of the world, giving them the chance to dream of a brighter future.
¡°Happy Sharing¡± is a social contribution activity in which employees of Hana Financial Group have been involved since 2011. Through it, they collect usable clothing, school supplies, and refurbished computers of the Bank and send them to people in disadvantaged regions in Korea and throughout Asia.
As part of its social contribution activities, Hana Financial Group provides relief aid to victims of natural disasters in developing countries. This way, the Group is extending its social contribution beyond Korea, to international society, by delivering daily necessities and operating relief programs.
Hana Financial Group began supporting the Seoul Philharmonic Orchestra¡¯s Beethoven Symphony Cycle in 2006 as part of its cultural support activities. It has since been sponsoring the Orchestra¡¯s marquee performance for more than a decade It intends to support the development of culture and the arts through continuous patronage activities, not on a one-time basis.
The Group has supported luge, a less-popular winter sport, since 2002, helping to enhance not only Korea¡¯s performance in luge but its national prestige on the international stage. The Group¡¯s support is seen as having raised domestic interest in the sport and boosted morale among the national team. Alongside this, The Group supports the replacement of outdated equipment and the national team¡¯s participation in international games.
In addition to luge, the Group also supports other less popular sports through the Korea Roller Sports Federation and Korea Wheelchair Curling Association in hopes that its social responsibility projects will help fulfill its mission to provide ¡®Banking with Satisfaction.¡¯
Hana Financial Group¡¯s SMART Ambassador is a college student honorary ambassador, the first such program in the domestic financial sector. It was organized with the aim to implement the ¡®Banking with Satisfaction¡¯ mission through education. The program, which began in 2012, supports the fostering of college students into responsible members of society who are interested in addressing social issues.
Hana Financial Group hopes to increase female labor participation and promote gender equality by cultivating the female workforce and increasing both the number and roles of female leaders.
In this regard, we launched the first Hana Waves, a program designed to cultivate the next generation of female leaders. We selected 34 female leaders upon recommendations from the CEOs of our affiliates. The first female leader at the general manager-level will engage in a wide range of programs to develop their conduct and capabilities for becoming a leader. The programs include group mentoring, online MBA, self-directed learning, reading and discussions, volunteer mentoring and presentation of strategic projects.
Hana Financial Group launched the Hana Happy Leader scholarship program and has been actively supporting teenagers¡¯ dreams since 2019 as part of the Group¡¯s social contribution activities. The program selects teenagers with talents in various fields such as education, arts and sports, and provides them scholarships. In 2020, 55 middle and high school students were selected for the second term of Hana Happy Leader to receive scholarships and emergency living expenses in cooperation with Child Fund Korea and the Community Chest of Korea. In addition, as a show of support for their dreams, a video clip titled ¡°DREAM & DRAWING¡± was uploaded on our official YouTube channel ¡°Hana TV.¡± Going forward, Hana Financial Group will continue to provide support in various ways to make the bright and hopeful dreams of young people come true.