The purpose of life is happiness.
The ultimate goal of finance is to help people live happy, prosperous lives.
Therefore, “happy finance” is the ultimate purpose and highest value of Hana Financial Group.

Happy finance makes employees happier!
Happy finance makes customers happier!
Happy finance makes our society happier!

Finance that brings happiness to all employees, customers, and society as a whole

Finance that grows together with customers and shares in their happiness Hana Financial Group presents a new paradigm for “happy finance”.

  • Competing with other financial institutions by putting the happiness
    of our customers ahead of size and numbers

  • Expanding into new channels,
    new markets, and new areas of work through competition while growing together with customers, employees, shareholders, and society as a whole

  • Sharing the “rewards of happiness” and bringing balance to society by sharing happiness